Account Executive

Posted: 10/24/2025

Advertising

WCCG 104.5 FM is seeking a motivated, outgoing, and creative Account Executive to join our team. The Account Executive is responsible for developing and maintaining relationships with local businesses, helping them grow through customized advertising solutions across radio, streaming, social media, and community events.

This role is ideal for a self-starter who enjoys networking, selling creative ideas, and collaborating with a passionate team. The Account Executive connects directly with clients to identify marketing goals, develop campaigns, and coordinate with WCCG’s Production and Promotions teams to ensure every campaign is executed with excellence.

While no experience is required, at least two years of sales, marketing, or media experience is suggested. The position requires professionalism, persistence, and enthusiasm for local culture, entertainment, and small business success.

Key Responsibilities

Sales & Client Relations

Prospect and secure new advertising clients and sponsorship partners.
Build and maintain strong relationships with existing clients through consistent follow-up and support.
Conduct needs assessments to develop effective, creative advertising campaigns.
Prepare and present proposals including radio, digital, and event-based opportunities.
Collaborate with the Traffic Department to ensure accurate scheduling and ad placement.
Track contracts, billing, and campaign performance.

Promotions & Community Engagement

Work with the Promotions Team to develop sponsorship packages for live events, concerts, and remotes.
Represent WCCG at community events, client meetings, and networking opportunities.
Help create promotional ideas that increase brand visibility and listener engagement.

Digital & Media Coordination

Coordinate with the Production Team to deliver creative materials, scripts, and ad copy for client campaigns.
Assist in aligning on-air promotions with social media and digital advertising efforts.
Review analytics and feedback to help clients measure ROI and optimize future campaigns.

Qualifications

Excellent communication, presentation, and interpersonal skills.
Strong understanding of marketing, branding, and sales strategy.
Ability to manage multiple accounts and deadlines with professionalism.
Proficiency with Microsoft Office, Google Workspace, and CRM tools (Airtable, HubSpot, or similar).
No prior experience required, but at least two (2) years of experience in sales, marketing, or media is suggested.
Must be at least 21 years of age.
Must possess a valid driver’s license and reliable transportation.

Compensation & Benefits

Competitive base pay plus commission
Paid time off and holidays
Opportunities for advancement in broadcasting, marketing, and digital media sales

About WCCG 104.5 FM

WCCG 104.5 FM is Fayetteville’s locally owned hip-hop and R&B station, connecting the community through music, culture, and creativity. We help local businesses grow through authentic marketing, powerful storytelling, and community-focused media partnerships.